Starbucks claims 5.1m Twitter impressions in latte giveaway
Starbucks claimed free latte giveaway to introduce its stronger British drink and personalised service.It achieved more than 5.1m Twitter impressions.
More than 25,000 tweets were sent using the #freestarbucks hashtag which Starbucks claims created 5.12 million Twitter impressions over the course of the day.
The coffee chain says that it gave away 2,000 lattes every minute between 8 and 9 am on Wednesday (14 March) and around 350,00 overall. It could not, however, share comparison figures for a normal morning.
Source: www.marketingweek.co.uk/
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